How History Has Shaped Our Jeans (Part 1)
Telling a good story is one of the best openings when you’re pitching a brand or a product. And it’s fairly easy to learn a handful of historical facts by heart that you can riff off to impress customers. But you have to know how to tie the story together with the specific features and benefits of what you’re selling; you have to make it relevant. That’s the tricky part.
Back when I was working in retail, I often used my knowledge about the history of jeans to help my customers find the perfect pair of jeans. Occasionally, I’d venture into telling stories like why jeans have rivets or where they come from.
To help you avoid some of the mistakes I made, this article is the first of four episodes that provides a clear and brief overview of the history of jeans. It’s made up of four sections that cover jeans before rivets, how jeans got their rivets, the transition of jeans into fashion and how jeans came to Europe and Asia.
I’ve boiled down each section into a few key arguments that you can use in sales situations to add value to the product you’re selling, to explain the origin and idea behind signature details of jeans and, very importantly, to demonstrate your competency.
I’ve also included a few suggestions for when to use all of these historical facts in situations when you’re selling jeans. But let’s get to it; we start at the very beginning.
The four parts of the series about how history has shaped our jeans are:
Jeans Have Been Around for Centuries
Jeans began as workwear: clothes made to do a job for men with jobs to do. They were utilitarian and sturdy garments with a simple design and uncomplicated construction, cheap and quick to make. And they’ve been around for centuries.
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