How Livid Are Keeping No Secrets About Their Supply Chain
Whenever we buy a piece of clothing, like a pair of jeans, we participate in a chain of events with far-reaching consequences.
As consumers, we often only see and engage in one of the final steps of said chain: the exchange between vendor and customer. Behind this step, there is a long and often hidden journey that brings the garment to you.
How often have you stopped to wonder who made the clothes you’re wearing, where the materials have come from, or how they were procured?
When brands have transparent supply chains, we can clearly trace the journey our clothes make, and the people involved in making them. But more often than not, this chain is far from transparent.
Sure, if you look on the care label, you might see that the garment was made in Japan, or the USA, China, or Bangladesh. When it comes to premium jeans, you’ll sometimes be lucky enough to know in which mill the denim was produced and how it was dyed. But even with this information, you’ve only dipped your toes into a sea of information surrounding the jeans.
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